For Love & Lemons was a brand that we happened to stumble upon this year while surfing the web; we instantly realized that we had to have their looks featured in our show. When they agreed we were ecstatic!
For Love & Lemons was founded by two childhood friends whose first business together was a lemonade stand. After studying marketing and fashion and working in the industry, the two were inspired to take their designs/sketches and launch their first collection.
We had a difficult time choosing from their look book since everything was incredibly gorgeous and easily could have fit in with the theme of our show! When we pulled the looks from For Love & Lemons, we've never seen the models get more excited about clothing. Everyone at the model fittings only had amazing things to say about the designs.
We also love what the For Love & Lemons girl represents:
She is efforlessly chic. She loves life, freedom and only the best parties. She is controversial and adventurous, bu never reckless. She stands out on her own. She is the new tomboy. She knows what she wants. And exactly how to get it.